VODACOM’S GROUNDBREAKING MOFAYA SUMMER VIDEO BOOTHS PUT SOUTH AFRICANS ON SCREEN Vodacom’s Mofaya summer season has kicked off with a new TV campaign starring hip hop legend HHP, pint sized rapper and dance star Marcus and his clumsy sidekick Mack. The Mofaya TV ads see the trio touring the country in search of dance talent, to the sounds of the hot track of the moment, Party Rock’s LMFAO. But what’s really groundbreaking about Mofaya Summer is that you get to push the TV stars to one side and get to be the shuffling dance star in the video. And share it with the world through Facebook, Twitter and on your phone. How? Mofaya Summer video booths travel to Malls across the country this summer and all you have to do is shuffle in, capture your dance moves on screen to one of four hot tracks, including LMFAO, enter your details on the touch screens and immediately you receive an SMS with a link to your own video, the best of which is loaded onto social media channels for you to share. So, what might your video actually look like? Have a look at how South Africa has been shuffling so far – The video booths use green screen technology which was developed to integrate specifically with Vodacom’s Mofaya TV ad – the footage from the commercial, which features HHP, Marcus and Mac, is the backdrop to your own video. Speakers in the booths play back the soundtrack you select and then it’s a case of lights, camera action – you’re filmed getting your moves on. “It’s an exciting campaign for Vodacom and we’ve put a lot of technical work into closing the gap between real life and what you see on TV,” says Enzo Scarcella Managing Executive of Marketing, Vodacom. “And the feedback has been amazing; you just have to go online and watch the hundreds of videos – it is South Africa having more fun than ever with itself. And this is the summer of more: more friends, more music, more fun, mofaya music. In addition to video booths, the Mofaya summer campaign will also feature Vodacom’s famous photo studios, which have become an essential part of South Africa’s live sports culture over the last few years. Social photo studios will be in place at prime beach venues across the country, while photographers armed with tablets will also be roaming at a range of venues, including shopping malls and taxi ranks. The Mofaya photo studios allow fans and friends to use awesome backdrops and an extensive set of props to create extremely quirky high quality photos, also viewed and shared across the web. “We connect millions of South Africans every day to experiences, information, services, and of course to other people. During the summer season, which is a special time in South Africa, our aim is to bring all those connections to life in a campaign that is about much more than just advertising. Mofaya is about bringing South Africans together, and about connecting to the summer of more,” adds Scarcella. Pic courtesy of: © Deborah Rossouw – onesmallchange